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Our Promise
Play That Gives Back
Every toy we sell carries a little extra magic — the kind that reaches children who need it most.
See How We Give Back →
Hero image — Giving Day event or children playing.
Full-bleed, warm, joyful.
Full-bleed, warm, joyful.
📅 December 8th
Giving Day event photo or video — team at NGO, kids receiving toys. Real, candid, high-energy.
Giving Day — Every Year
December 8th. We Show Up.
🎉 Annual Giving Day
This isn't a press release moment. Every year on December 8th, our team heads to NGOs and children's shelters across India — to run games, organise events, and hand-deliver WishLuck toys and learning products directly to children who need them most.
"We've seen what happens when a child who's never held a proper toy gets one. The way their face changes. The way they don't want to stop. That's the whole point."
Follow us on Instagram to see it live →
Year-Round Commitment
It Doesn't Stop on December 8th.
A portion of every WishLuck purchase goes toward children's education and development — through NGO partnerships, toy donations, and learning material drives that run all year long.
Every order you place does two things: it brings screen-free play into your child's life, and helps put a toy in the hands of a child who's never had one.
When WishLuck grows, more children benefit. That's the design.
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Children reached through events
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Toys & products donated
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NGO partner organisations
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Years of Giving Day & counting
Our Philosophy
We Don't Do Charity.
We Do Responsibility.
Children are our whole business. Our customers are parents raising children. Our products exist for children. So investing in all children — not just those who can afford it — simply makes sense.
The Design
When WishLuck grows, more children benefit.
Structural, Not Seasonal
Giving back is built into how WishLuck operates — not a campaign that starts and stops.
We Show Up In Person
We visit NGO partners, we don't just send a cheque. Real events, real children, real impact.
Play as Development
Every toy donated is a tool for cognitive growth, creativity, and a screen-free childhood.
Wide group shot — Giving Day, children & WishLuck team
Close-up — child receiving toy
Activity shot — kids playing / learning
Be Part of Something Bigger.
Every WishLuck purchase brings screen-free play into your child's life — and helps put a toy in the hands of a child who's never had one.
Questions About Our Giving
QWhen is Giving Day?
December 8th, every year. Follow us on Instagram to see it happen in real time — events, toy handovers, and the moments that make it all worth it.
QWhich NGOs does WishLuck work with?
We partner with [NGO names] across India, with a focus on early childhood education. We visit in person — every time.
QHow does my purchase contribute?
A portion of profits from every WishLuck order goes toward toy donations and children's education. It's part of how we operate — no extra steps needed from you.
QCan I get involved or collaborate?
If you're an NGO, a volunteer, or a brand that wants to partner on Giving Day, we'd love to hear from you. Reach out at [contact email].